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 Click on the icon to download the 2012 media planner as a PDF file.
Print Edition - Black & White Net Rates
| Unit |
1x |
3x |
6x |
12x |
18x |
24x |
30x |
36x |
 |
| Page |
$4,313.75 |
$4,211.75 |
$4,050.25 |
$3,944.00 |
$3,791.00 |
$3,659.25 |
$3,527.50 |
$3,387.25 |
|
| 2/3 page |
3,740.00 |
3,625.25 |
3,489.25 |
3,374.50 |
3,217.25 |
3,111.00 |
3,021.75 |
2,932.50 |
|
| 1/2 page |
2,809.25 |
2,720.00 |
2,643.50 |
2,541.50 |
2,409.75 |
2,329.00 |
2,256.75 |
2,201.50 |
|
| 1/3 page |
1,916.75 |
1,861.50 |
1,789.25 |
1,734.00 |
1,657.50 |
1,606.50 |
1,559.75 |
1,508.75 |
|
| 1/6 page |
1,675.00 |
1,368.50 |
1,304.75 |
1,262.25 |
1,228.25 |
1,194.25 |
1,164.50 |
1,139.00 |
|
| Spread |
8,194.00 |
7,990.00 |
7,696.75 |
7,497.00 |
7,203.75 |
6,953.00 |
6,702.25 |
6,434.50 |
Print Edition - 4/C Net Rates
| Unit |
1x |
3x |
6x |
12x |
18x |
24x |
30x |
36x |
|
| Page |
$5,737.50 |
$5,635.50 |
$5,474.00 |
$5,367.75 |
$5,214.75 |
$5,083.00 |
$4,951.25 |
$4,811.00 |
|
| 2/3 page |
5,163.75 |
5,049.00 |
4,913.00 |
4,798.25 |
4,641.00 |
4,534.75 |
4,445.50 |
4,356.25 |
|
| 1/2 page |
4,233.00 |
4,143.75 |
4,067.25 |
3,965.25 |
3,833.50 |
3,752.75 |
3,680.50 |
3,625.25 |
|
| 1/3 page |
3,340.50 |
3,285.25 |
3,213.00 |
3,157.75 |
3,081.25 |
3,030.25 |
2,983.50 |
2,932.50 |
|
| 1/6 page |
2,847.50 |
2,792.25 |
2,728.50 |
2,686.00 |
2,652.00 |
2,618.00 |
2,588.25 |
2,562.75 |
|
| Spread |
10,897.00 |
10,693.00 |
10,399.75 |
10,200.00 |
9,906.75 |
9,656.00 |
9,405.25 |
9,137.50 |
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Color
Match color additional net cost of.....$810
Metallic color additional net cost of.....895
Match color spread.....1,535
Metallic color spread.....1,695
Cover Positions
Cover 2....$830
Cover 3.....680
Cover 4.....1,060
- Covers charged at four-color rate
- 90 days notice required for cancellation
Inserts
- BRC: Must be accompanied by a minimum 2/3 page
ad unit; BRC must be at least 3 1/2" x 5"
- Inserts: Billed at the black and white earned frequency rate. Contact publisher for information about availability, specifications, and quantity
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Closing Dates
| Frequency: 10 times |
| Issue |
Ad Closing |
Material Due |
| January |
12/09/11 |
12/15/11 |
| February |
1/09/12 |
1/16/12 |
| March |
2/10/12 |
2/15/12 |
| April |
3/09/12 |
3/15/12 |
| May |
4/09/12 |
4/16/12 |
| June |
5/09/12 |
5/16/12 |
| July/August |
6/20/12 |
6/27/12 |
| September |
8/09/12 |
8/16/12 |
| October |
9/10/12 |
9/17/12 |
| November/December |
10/16/12 |
10/23/12 |
Cancellation policy: Neither the advertiser nor its agency may cancel advertising after the ad closing date.
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